Summary
OpenAI expanded its ChatGPT ads pilot on May 5 with more buying and measurement options for advertisers. The update adds CPC bidding, a beta self-serve Ads Manager, and stronger conversion measurement through Conversions API and pixel-based tracking.
What changed
OpenAI added CPC bidding, a beta self-serve Ads Manager, and expanded measurement tooling for ChatGPT ads.
Why it matters
This turns ChatGPT ads into a more standard operating surface for advertisers instead of a limited pilot. It also shows OpenAI broadening ChatGPT monetization beyond subscriptions and API usage, which could shape how commercial intent shows up inside assistant products.
Evidence excerpt
OpenAI says advertisers can now create ChatGPT ads through partners or a new beta self-serve Ads Manager, and that it has launched CPC bidding plus new measurement options.