Summary
OpenAI introduced B2B Signals, a recurring enterprise-adoption benchmark built from aggregated usage across OpenAI business products. The first report argues that frontier firms are separating themselves through deeper, more delegated workflows, including much heavier Codex use per worker.
What changed
OpenAI launched B2B Signals as a recurring measure of enterprise AI adoption depth and highlighted a large gap between frontier firms and typical firms.
Why it matters
OpenAI is turning product telemetry into an enterprise narrative and benchmarking surface. That gives it a new way to shape procurement conversations around not just access to AI, but the maturity of delegated workflows and tool use inside firms.
Evidence excerpt
OpenAI said frontier firms now use 3.5x as much intelligence per worker as typical firms, with the largest advantage showing up in advanced tools like Codex.