Summary
Vercel changed the pricing and efficiency of its Web Analytics and Speed Insights products, lowering the cost of running first-party observability on Vercel-hosted sites.
What changed
On 2026-07-13 Vercel announced that Web Analytics and Speed Insights are now more cost-efficient, reducing what customers pay for those observability features.
Why it matters
Observability costs can quietly dominate a hosting bill. Cutting the cost of first-party analytics and performance monitoring makes it cheaper for teams to keep measurement on by default and defends Vercel's bundle against cheaper third-party analytics.
Evidence excerpt
Web Analytics and Speed Insights are now more cost-efficient.