Summary
On August 11, 2026 ZoomInfo announced its GTM data is integrated with Microsoft Copilot Studio and available in Microsoft 365 Copilot, Dynamics 365, Excel, and Word, via a GTM MCP connector. Microsoft also brought verified financial and business data from S&P Global into Copilot, surfacing 500M contacts, 100M companies, and billions of signals inside workflow-native tools.
What changed
ZoomInfo shipped a GTM MCP connector for Microsoft Copilot Studio and made its verified B2B intelligence—contacts, company data, and intent signals—available inside Microsoft 365 Copilot, Dynamics 365, Excel, and Word. Microsoft paired this with S&P Global data to ground Copilot sales and finance workflows in verified third-party data.
Why it matters
Grounding Copilot agents in verified, licensed business data via MCP connectors reduces hallucination risk in sales and finance workflows and shows MCP becoming the standard plumbing for bringing proprietary datasets into enterprise agents. It also signals data vendors packaging themselves as agent-ready context layers.
Evidence excerpt
ZoomInfo's headless GTM context layer now connects to Microsoft 365 Copilot, surfacing 500M contacts, 100M companies, and billions of signals inside Dynamics 365, Excel, and Word, via the ZoomInfo GTM MCP connector for Microsoft Copilot Studio.