Summary
On September 8, 2026, Meta launched Muse, a personal AI agent aimed at mainstream consumers rather than developers. Muse carries out tasks instead of just answering questions: it reads email, books travel and appointments, fills in forms, negotiates, and pays with the user's card. It is available in the US on the web at muse.ai, iOS and Android apps, and inside WhatsApp, free with Power ($20/month) and Maximum ($100/month) paid tiers.
What changed
Meta launched Muse, a consumer personal AI agent that executes real-world tasks (email, bookings, form-filling, negotiation, card payments) across muse.ai, iOS/Android, and WhatsApp, free with $20 and $100 monthly tiers, US-only at launch.
Why it matters
Muse pushes autonomous, payment-capable agents from developer tooling into mass-consumer distribution through WhatsApp's reach, testing consumer trust in agents that spend money and act on personal data - and setting a consumer pricing anchor ($20/$100) as agents move from answering to acting.
Evidence excerpt
Meta (Sep 8, 2026): Muse is a personal AI agent that carries out tasks rather than answering questions - it reads your email, books travel and appointments, fills in forms, negotiates on your behalf, and pays with your card; available in the US via muse.ai, iOS/Android apps, and WhatsApp; free with Power ($20/month) and Maximum ($100/month) plans.