Summary
Chert launched a product for building AI agents that text customers over iMessage, with delivery, receipts, webhooks, and compliance-oriented controls. The launch treats iMessage as a programmable customer channel rather than a closed consumer interface.
What changed
Chert launched public infrastructure for deploying AI agents over iMessage at scale.
Why it matters
This extends agent distribution into a high-engagement messaging channel that many businesses could not previously automate cleanly. It also shows the market moving from generic chatbots toward channel-specific agent infrastructure with delivery, audit, and fallback behavior built in.
Evidence excerpt
Chert says teams can build and deploy AI on iMessage at scale, with verified phone numbers, message receipts, webhooks, compliance audits, and SMS fallback when recipients are not on iMessage.